Online stores

Online store website with UPI checkout

An online store website for D2C brands: product pages with variants, a cart and checkout by UPI, card or cash on delivery, shipping by pincode, and abandoned cart emails.

  • Free welcome credits
  • No card needed
  • Your code, data and hosting stay yours
Online stores

What an online store website has to do

An online store website lives or dies at checkout. Shoppers arrive from Instagram or an ad on a phone, look at two or three products, and decide in a minute whether to buy. They want the right size or colour, a delivery date, a price that includes everything, and a way to pay they trust: UPI, card or cash on delivery.

Blaubok builds your home page, collections, product pages and brand story from your description, on top of the engine’s storefront. Products have variants with their own price, stock and images; the cart takes coupons; and checkout asks for an address, checks the pincode against your delivery zones, adds shipping and tax, and takes payment through Razorpay or Stripe into your own account. Stock goes down as orders are paid, so you don’t sell what you don’t have.

Every order lands in the admin with a timeline of its status, and you can create shipments through your own Shiprocket account. Shoppers who leave items in the cart get up to two reminder emails, and buyers are asked for a review after delivery. Customers can even browse your catalogue and get a checkout link inside WhatsApp. Your code, products and orders stay in your own GitHub, Supabase and Vercel.

Comes ready

What comes built in

These come from the Blaubok engine, already built and tested on live business sites. The AI wires them into your site instead of writing them from scratch.

Storefront with variants

Sizes and colours as their own SKUs, each with a price, stock and image, plus search and filters.

Cart, coupons and checkout

Guest checkout, saved addresses, and percentage or flat coupons with limits and dates.

UPI, cards and cash on delivery

Razorpay or Stripe into your own account, and cash on delivery on the products you allow.

Shipping and pincodes

Delivery zones by pincode, rates by zone or weight, and shipments through your own Shiprocket account.

Abandoned cart emails

Up to two reminders to shoppers who left items behind, with the recovery rate tracked.

Tax and GST

Tax rates by state and product class, inclusive or exclusive pricing, recorded on every order.

Need something else? Add any of 290+ built-in features later, just by asking. How features are charged.

On your site

What your visitors see

Written from your description, then changed any time by asking in chat. Edits land on a preview first, and your live site changes only when you click Publish.

Collections that make sense

Products grouped the way your customers shop, with filters for size, colour and price.

Product pages that answer questions

Photos, variants, a delivery estimate, reviews and questions, and a button to share on WhatsApp.

Reviews from verified buyers

Star ratings and reviews from people who bought, with your replies.

Your brand story

Who makes it, how and why, in your voice.

Shipping and returns, spelled out

Delivery times, charges and returns, with shipping and refund policies generated for you.

Describe it like this

“Build an online store for Wick & Co., a handmade soy candle brand in Jaipur. Three collections: everyday, festive and gift sets, and each candle comes in two sizes. Razorpay checkout with UPI, cash on delivery, free shipping above ₹999, and a 10% welcome coupon. Warm terracotta and cream.”

Use this promptIt waits in the chat for you to edit. Nothing is sent until you send it.

Pages you get

A starting site map for an online store website. Add, rename or remove pages by asking.

  • Home
  • Shop & collections
  • Product page (one per product)
  • Cart & checkout
  • Our story
  • Shipping & returns
  • My orders
  • Contact
FAQ

Questions about your online store website

Can customers pay by UPI and cash on delivery?

Yes. Razorpay takes UPI, cards and netbanking into your own account, and cash on delivery can be switched on for the products you choose. It’s offered only when everything in the cart allows it.

How does shipping work?

You set delivery zones by pincode, a free-shipping threshold and rates by zone or weight, and checkout checks the pincode and adds the shipping. To create shipments with tracking, connect your own Shiprocket account; DTDC, DHL, FedEx and Porter are supported too.

Do I need Shopify as well?

No. The storefront, cart, checkout, orders and stock are built into the engine and run on your own Supabase and Vercel. Blaubok builds a separate site, not a Shopify theme.

Can I recover abandoned carts?

Yes. Shoppers who leave items behind get up to two reminder emails, and the admin shows how many carts were recovered.

Can customers order on WhatsApp?

Yes. With WhatsApp Commerce, customers browse your catalogue in the chat, build a cart and get a checkout link without leaving WhatsApp. It needs the AI WhatsApp Assistant and a WhatsApp Business number.

What does it cost to run a store?

Building starts on free welcome credits, with no card. After that, credit packs that never expire or an optional monthly plan, with each built-in feature charged once per project. Razorpay and Stripe charge their own fees on each payment. The plans page has current prices.

Keep reading

Start your online store website

Describe your business in a few sentences. Free welcome credits, no card needed, and your site is live in about five minutes.

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